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Curriculum Vitae
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| Date of birth |
January 2nd 1984 |
| Nationality |
German |
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Education and Training
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| Since 03/2009 |
Research Assistant at the Department of Food Economics and Consumption Studies. University of Kiel, Germany |
| 04/2007 – 02/2009 |
M.Sc. in Nutrition Sciences. University of Kiel, Germany
Subject of the Master Thesis:”Determinanten der Visual Fluency auf die Wahrnehmung von Verpackungsdesign” (“Determinants of Visual Fluency on Perception of Package Design”) |
| 08/2007 – 12/2007 |
Student Assistant at the Chair of Agribusiness & Food Marketing. University of Kiel, Germany |
| 04/2004 – 03/2007 |
B.Sc. in Nutrition Sciences. University of Kiel, Germany
Subject of the Bachelor Thesis:”Gesundheitlicher Verbraucherschutz bei Jugendlichen am Beispiel der Tabakprävention“ (“Consumer Protection for the Youth Using the Example of Tobacco Prevention“) |
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Internships
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| 08/2006 – 10/2006 |
Internship at Gruner + Jahr AG & Co KG at the Editorial Office “essen & trinken“ (“eating & drinking”) in Hamburg, Germany |
| 08/2005 – 09/2005 |
Internship at Prof. Dr. Pieldner’s Institute (quality control, product development, public relations) in Stuttgart, Germany |
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Vorlesung/Teaching
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| WS 11/12 |
Übung "Ökonomie des Ernährungssektors"
(Tutorial "Economics of the Food Sector") |
| WS10/11 |
Vorlesungsvertretung "Ökonomie des Ernährungssektors"
(Lecture "Economics of the Food Sector") |
| WS09/10 |
Übung "Preistheorie" und "BWL"
(Tutorial "Price Theory" and "Business Studies") |
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Activities
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| Since 03/2010 Student Advisor for Food Economics at the Department of Food Economics and Consumption Studies |
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PhD Thesis
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Consumer Behaviour Concerning Functional Foods
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Publications and Presentations
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Bechtold, K.-B. and Abdulai, A. (2012): Using Choice Experiments to Measure Consumers’ Preferences for Functional Dairy Products in Germany: Are Willingness-To-Pay Estimates Affected by Starting Point Bias? Paper presented at the 86th Agricultural Economics Society Conference, 16-18th April 2012, University of Warwick, United Kingdom.
Bechtold, K.-B. and Abdulai, A. (2012): Konsumentenpräferenzen für funktionelle Milchprodukte. Vortrag auf der 62. Öffentlichen Hochschultagung der Agrar- und
Ernährungswissenschaftlichen Fakultät der Universität Kiel am 02.02.2012.
Bechtold, K.-B. and Abdulai, A. (2010): Consumer Behaviour Concerning Functional Dairy Products. Kiel Food Science Symposium 2010, May 18-19, Max Rubner-Institut, Federal Research Institute of Nutrition and Food, Poster.
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